Influence Of Social Media On Online Business - 2397 Words

Abstract This research proposal is geared towards understanding the influence of social media in online business. With the growing number of social media such as Facebook and twitter, the nature of human purchase decision making has been changing. In light of this, there are companies that provide platform to sell and buy goods and services online. This particular research proposes ways to solve purchase decision using Facebook along with the already established mobile distribution technology offered by Airtel and MTN in Uganda. To find the influence the research will use survey and use the social media platform for research .The proposal aims to find how influential social media are in making purchase decision making and building trust between buyers and sellers. This emerging technology will enable various stakeholders to benefit in online business and build competitive edge among themselves. Introduction With the growth of internet technology such as search engines and social networks, Internet users are increasing each day. Innovation in Internet marketing organization and interaction between friends, family and people in the community through social networks, is more convenient for consumers to buy online. In the physical world around us, most of the buyers share information to make the experience of purchasing decisions. This exchange of experiences shopping online in the modern environment is absent. But these days, organizations, social media sites like FacebookShow MoreRelatedThe Growing Relevance And Role Of Web Based Technologies1547 Words   |  7 PagesSocial Media Today The growing relevance and role of web-based technologies in supporting â€Å"firm operations† is widely acknowledged both by practitioners and academics (Hanafizadeh, Hanafizadeh, Khodabakhshi, 2010). 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Tour Director Of Air And Sea Travel Center - 866 Words

Henry Ou, Derrick Kwok, the President and the Vice President of Air Sea Travel Center also serves as Tour Director of our company who would plan, organize, and conduct short-distance, long-distance travel, tours, and expeditions for individuals and groups. Mr. Ou and Mr. Kwok have experiences of planning and organizing trips, make sure everything runs according to the itinerary and make sure our valued clients safe and enjoy the trip. To be a successful Tour Director, personal skills and qualities are often more important than formal qualification. In memorable trip, our clients expect not only what they are going to visit, eat, and play, but also the excellent â€Å"people† skills of our Tour Directors who would bring them happiness, surprises, and make sure that arrangements for the group to run as smoothly and enjoyably as possible since the tourism industry is characterized by high-contact services in which co-creation of clients plays a major role (Grissemann Stokburger -Sauer, 2012). Joylyn, Ina, and Phoebe are responsible for organizing and setting up the tour by making reservation for hotels, restaurants, cruises, gate tickets, and more. In most of the time, they would make a reservation earlier and deliver special requests to the service provider from the client in order to have availability to everyone in the group and make our client feel that they are valued because we listen and we care. 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Brand Loyalty vs Generic Brands Free Essays

Brand Loyalty: Brand Names vs. Generic Brands Why do we as, customers and consumers chose to stay loyal to specific brands? Are you guilty of being loyal to one brand and not attempt to try other brand names and/or generic brands? I am. There are so many different products, materials, strategies, etc. We will write a custom essay sample on Brand Loyalty vs Generic Brands or any similar topic only for you Order Now that companies compete with each other to try to get us (the consumers) to be loyal to that brand. Example: Coke vs. Pepsi; ATT vs. Sprint. There are also, people that wonder are their big differences in products when it’s a brand name vs. eneric brand. Upon my research I hope to answer these questions that we all have, a time or two, have wondered about? Definition The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. (www. businessdictionary. com) Brand Loyalty ranges from foods, clothing, cars, places, electronics, etc. How they get us to stay loyal There are many reasons why we stay true to the brands we’ve developed to familiar ourselves with such as: knowing the quality in the product, don’t trust other brands or don’t care to try it, costs, availability, and /or easier resources, such as internet, the reputation of the brand by word of mouth and society standards. Companies are always developing newer and better ways to outdo their products, and old products and the products of their competitors. Brand Name vs. Generic Brand People have also stayed loyal when it comes to comparing the same products, but the difference is one is a brand name and the other is a generic. Such as, Tylenol vs. generic store name such as equate (wal-mart store brand). There is a difference in price? The generic (store brand) is always less in cost but is the product the same? Yes, the generic store brand of Tylenol is the same as the brand name Tylenol, the dosage, effects, risks, safety and strengths are the same, except for the price the store brand is cheaper and that’s because the manufacturer has not had the expenses of making and selling a new drug. Interviews on brand name loyalist: I have interviewed the following people to compare their loyalty to a brand and why? Questions asked: Friend: 1. Q: What brand are you loyal to? And Why? A: Sony, the picture, sound and quality of the different products. Nike, the comfortability of the shoes, larger range of styles, the different professional athletes under that name; meaning that they’re producing more of the products that allows the cost to lower, making it more affordable. Lexus, the quality, the appearance, the non-depreciate value it has compared to other brands and the reputation of the name? 2. Q: How long have you been loyal to the brand? A: Sony, 1995 is when I purchased my first Sony product; Nike, 1984 in High School, I bought a new pair of sneakers; Lexus, 2010. I bought my first Lexus, and currently I’m driving my second Lexus. 3. Q: Have you tired other similar/competitors brands? And what was your outcome? A: Yes. a. before my Sony, I owned a Zenith, RCA, and Magnovox and none of them have compared to the quality of Sony. Sony’s bottom of the line product is better than the Vizio’s top of the line products. All the electronics currently in my house is all Sony. b. I had Adidas sneakers in the past but the quality doesn’t compare to Nike. How to cite Brand Loyalty vs Generic Brands, Essay examples